1. Standard in the Web Industry
WordPress is currently the most popular content management system (CMS) used for building websites with over 50% of the CMS market share according to W3 Techs. Almost 25% of all people that have a web presence are using it including The New Yorker, Fortune Magazine, Sony Music, and Beyonce. Because of its large presence in the market, it is familiar to many users and easy for them to get started.
2. Amazing Community
Since it is so widely used, the community behind it is quite active. That means that if there’s a problem – if a security issue is uncovered or if something suddenly breaks – there are hundreds of people working together to find a solution right away. And once the solution is found, it’s available for everyone to implement. While some of the fixes may require a bit of programming knowledge, it is usually simple for a web developer to find the answer and get things working again.
Out of the box, WordPress is built to handle basic SEO functions. It automates the process of creating meta information for search engines and RSS feeds that help push your content out into the world, but with a few of our favorite plugins, its potential for Search Engine Optimization is through the roof. Not only is it easy to create keyword-rich content that search engines like Google and Bing will find, but the website itself will notify the search engines when you update your content which helps keep you at the top of the search results.
We love building websites that are easy for our clients to update, and WordPress is one of the easiest content management systems we have ever worked with. While you may not know how to write HTML or code a full theme for your website, we believe it should be easy for you to log in and update your content once it’s launched.The WordPress interface is straightforward and contains many of the same tools that you see in programs like Microsoft Word, which makes logging in and writing your content a breeze.
5. Create Roles and Restrict Access
Not only is it easy for anyone on your staff to log in and update your content, but we can also help you create roles for different users that determine what they can and cannot access.This can be as simple as preventing some users from creating new content or as complex as restricting access to certain pages to users from a specific department.
And this doesn’t just apply to the backend of your website – user accounts and roles can be used to restrict access to content for your visitors as well.
6. Highly Customizable
One of our favorite things about WordPress is the flexibility. It can be used to create anything from a very basic blogging website, to a complex membership site, or a fully functioning ecommerce site. Because it is Open Source, we are even able to build customized plugins that meet our client’s needs.
One of the most awesome things about WordPress being an Open Source technology is that it is completely free for anyone to use and customize. While certain plugins might cost a little extra, WordPress itself can be used at no cost and without an annual licensing fee. This makes it perfect for a wide range of businesses and allows us to keep costs down for our clients.