Lee Media Group incorporates creative marketing strategies, not only through building custom websites, but by also providing a multitude of other marketing services including SEO-centric content creation, photography, graphic design, social media campaigns and even video brochures to reflect the culture of our client.
We also provide more traditional marketing services such as branding, direct mail campaigns, integrated marketing campaigns, print collateral design (banners, brochures, business cards, invitations) and media buying for billboards, radio and television. We believe there is no restriction on creativity and we love to surprise our clients by bringing their ideas to life, reaching business goals together.
Our goal for all new web design projects is to create a layout for the homepage that is not only visually appealing but will also help draw visitors into the site and direct them to the desired content. Once the client has approved the design theme, we create additional layouts for main landing pages to make sure the website is consistent and user-friendly.
Print Collateral Design
As part of our integrated marketing services, Lee Media Group is happy to design collateral material including banners, flyers, business cards and brochures. Collateral material should be unique to the business or service you provide, that’s why we never use stock or template designs. Each piece is tailored to your needs. Whether you’re taking your show on the road to a business conference/expo, your sales people want updated literature or you need an entire booth designed, we can help.
Logos, Branding & Rebranding
The logo for a business is often the first thing people see, so it needs to be legible and visually appealing to reflect company values. It also needs to be current (fun fact: Coca-Cola revamps their logo every seven years). But of course, the logo is just part of the overall branding.
Branding – Your brand already exists, even if you don’t think it does – so it should be a good one. Many people think branding is 100% visible but it also includes the company tagline, social media content, blog posts and even the attitude of the company you don’t see. Your brand is not just your story, but is also the promise you’re making to your customers.
Rebranding – We love to design branding elements that perfectly represent a company and service/product. The Rose Hill Chamber of Commerce is a client we have worked with to refresh their branding, including putting an updated spin on the iconic ROSE logo. We also revamped branding for U-Stor, a self storage company, with a new mobile responsive website that featured fresh, bright new graphic design and photography elements.
Having clear, high-quality photography on your website is an absolute must. At Lee Media Group, we provide professional graphic design and photography options to create visually appealing images or capture that perfect shot (even if that means using a drone to get it). Our team stops at nothing to effectively mirror and illustrate client business needs and values.
We are also proficient in Adobe Photoshop and Adobe Lightroom for photo retouching.
Content Creation & Revision
When you’re trying to sell a product, service, or just want to create awareness, word choice has a big impact on the success of your website and the probability of people finding you online. Words define business tone as well as values, and can be customized to effectively reach your target audience. Our writer listens first to client business goals and even attitude to create or optimize existing content. She uses strategy to engage your target not only with words, but effectively in online searches by utilizing SEO (Search Engine Optimization) on your site.
New Website Content Creation
Lee Media Group has a full time in-house creative writer who works closely with new and current clients to make sure their message is being conveyed in a way that matches the voice and tone of the business. Whether she’s researching and writing about the history of the company, existing or new services/products or creating descriptive copy for a product line, Julie delivers fast, professional and “hawk eye” accurate results.
Edit Existing Content
If you already have website content, but would like a review and suggestions on how to improve your message, our creative writer can edit your site. After reading through the material, she will note any corrections needed for typos, grammar issues or better wording strategies and then offer advice on how to improve/update the overall content and SEO.
Advertising Campaigns - Traditional & Online
A website is just one aspect in the world of marketing for your business. Lee Media Group can use traditional and online advertising strategies to help drive your brand’s engagement and presence. One way we do this is through a combination of both traditional and online advertising campaigns. Using a media-mix technique involving billboard, radio, TV or online advertising, our team can create a consistent theme or message to effectively drive traffic and boost sales.
Using online tools such as Google AdWords and Facebook Advertising, Lee Media Group can create strategic online advertising campaigns to drive business awareness and get results. We track analytics to best target each client’s unique audience, campaign effectiveness and then provide monthly reports. Reports can be provided as often as clients deem necessary, and we are happy to provide training for clients to read and track analytics on their own as well.
Our team can integrate these platforms and tools into your website and even help you manage content. We’ll show you how to grow your followers organically on Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest by suggesting tips for increased clicks, likes and shares. We can explain how to use features like insights and analytics to monitor and grow your audience on social media.
Integrated Marketing Campaigns
When clients come to us for one service, they’re often pleasantly surprised to find we can help them in creative ways they never thought possible, including the development of an integrated marketing campaign. In 2016, we created a traditional advertising campaign called Choose the Right Fit/Call the Pros for our client, Comfort Systems, that encompassed photography, a new tagline and a TV commercial. Our team listened to their goals and effectively surpassed expectations as the strategic campaign was a great success.
By using a variety of traditional and online advertising means (flyers, mailers, social media management, business cards, banners, TV/radio, traditional and video brochures, online ads), we can help your company increase brand awareness. When you bundle your services, we assure that all branding is consistent throughout your website, social media, collateral materials and online advertising. Lee Media Group will create an integrated marketing campaign that is “made to order” and tailored to fit your budget. You can pick and choose which aspects are most important in your campaign.