From photography and logo design, to SEO-centric content and editing, we use creative marketing strategies to make sure every graphic design project is unique, brand-specific, and reflects the culture of the company.
Lee Media Group incorporates creative marketing, not only through building custom websites, but by also providing a multitude of other online marketing services including copy writing, graphic design, and social media creation and management. We are also able to provide more traditional marketing services – branding, direct mail campaigns, integrated marketing campaigns, print collateral design (banners, brochures, business cards, invitations, and more) and media-buying for billboards, radio, and television.
We believe there is no restriction on creativity, and we love to surprise our clients by bringing their ideas to life.
Our goal for all new web design projects is to create a layout for the homepage that is not only visually appealing but will also help draw visitors into the site and direct them to the desired content. Once the client has approved the design theme, we create additional layouts for main landing pages to make sure the website is consistent and user-friendly.
Print Collateral Design
As part of our integrated marketing services, Lee Media Group is happy to design collateral material including banners, flyers, business cards, brochures, and even video brochures. Collateral material should be unique to the business or service you provide, that’s why we never use stock or template designs. Each piece is tailored to your needs. Whether you’re taking your show on the road to a business conference or expo, your sales people want updated literature, or you need an entire booth designed, we can help.
Logos, Branding, & Rebranding
The company logo for a business is often the first thing people see so it needs to be legible, reflect what the company is and does, and what it stands for. It also needs to be current. And of course, the logo is just part of the overall branding.
Fun fact: Coca-cola revamps their logo every seven years.
Branding – You have a brand even if you don’t think you do so it should be a good one. Many people think branding is 100% visible but it also includes the company tagline, social media content, blog posts, and even the attitude of the company. Your brand is the story about you but it’s also the promise you’re making to your customers.
We love to design branding elements that perfectly represent the company and service/product. Recently, our graphic designer worked with one our favorite clients, the Rose Hill Chamber of Commerce to refresh their branding including putting a current spin on the iconic ROSE logo.
Having clear high-quality photography on your website is an absolute must. At Lee Media Group, our graphic designer is also an experienced photographer who knows how to capture the perfect shot. Whether he’s shooting a company group photo, the architecture of a building, products, or a simple headshot, Nick knows how to find the right angle.
We are also proficient in Adobe Photoshop and Adobe Lightroom for photo retouching.
Content Creation & Revision
When you’re trying to sell a product, a service, or just want people to know more about you, the words you choose have a big impact on the success of your website and the probability of people finding you online.
New Website Content Creation
Lee Media Group has a full time in-house creative writer who works closely with new and current clients to make sure their message is being conveyed in a way that matches the voice and tone of the business. Whether she’s writing about the history of the company, the services/products, or creating descriptive copy for a product line, Dani delivers fast professional results.
Edit Existing Content
If you already have information on your site but feel like you need someone to review it and make suggestions on how to improve the message, our creative writer can edit your site. After reading through the material, she will note any copyediting mistakes like typos and/or grammar issues, then offer advice on how to improve the overall content.
One of our favorite ways to use integrated marketing is with advertising campaigns. Using a media-mix technique involving radio, TV, Google ads, and social media to spread a common theme or message is a powerful way to drive traffic and boost sales.
In 2016, we created an advertising campaign for Comfort Systems that encompassed photography, a new tagline, and television commercial. The Choose the Right Fit/Call the Pros campaign was a big hit and gave us enough content and images to last throughout the year.
Integrated Marketing Campaigns
When clients come to us for one service, they’re often pleasantly surprised to find out we can help them in ways they never thought possible, including the development of an integrated marketing campaign. By using a variety of advertising means – flyers, mailers, social media management, business cards, banners, TV/radio, and more, we can help your company increase brand awareness. When you bundle your services, we assure that all branding is consistent throughout your website, Facebook page, business cards, etc. Lee Media Group will create an integrated marketing campaign that is tailored to fit your budget.