Popular social media platforms including Twitter, Facebook, Instagram, LinkedIn, YouTube, Snapchat and Pinterest are excellent vehicles for talking to your customers, increasing brand awareness and driving traffic to your website. We can integrate social media marketing directly into your site and even help you manage the content. We can show you how to grow your followers organically, suggest tips for increased clicks, likes, shares and explain how to use features like Google analytics to monitor and grow your audience.
Our collection of Facebook training videos will help you establish a successful social media presence.
SEO stands for Search Engine Optimization – if you’re not integrating it into your website content, you could be hurting your chances of being found online. The three most popular search engines – Google, Bing and Yahoo, rank websites according to a complex algorithm and list results accordingly. Getting your company name higher on that list takes a bit of savvy know-how. At Lee Media Group, we can provide SEO services using specific words, links, titles and other tools to keep your website climbing up the search engine ladder.
You want to be where your customers are and that means diving into the deep end of the social media pool. Lee Media Group works with you to determine which social media platforms are most effective for your organization, and then help with account creation and targeted content management. We understand using multiple platforms such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, Twitter, Snapchat and YouTube can be overwhelming to learn – and we’re happy to help train you or take the reigns should you need us to.
We often post blogs and videos featuring Facebook help as well as a variety of ideas for social media, website related happenings or other “techy” tips for online marketing.
Social Media Management
You know your company needs a social media presence but you don’t have the time or knowledge to make it happen. What do you do? Call Lee Media Group. We can help determine the social media channels that would be best utilized for your product or service, then manage an effective strategy using an editorial calendar. Successful social media channels need daily/weekly posts, engagement and monitoring. We can help supplement the content you provide or work with you to take over the entire process.
We can also help you highlight important events or messages by organizing editorial calendars and create or manage Google AdWords, Facebook ads and even Twitter sponsored posts to promote awareness for your event.
Hosting a contest on social media is a great way to elevate your online presence and increase new followers. At Lee Media Group, we have a tried and true technique for creating and managing contests for our clients. Important elements of a successful campaign include the creation of a landing page on the website, consistent posts to social media and having a separate budget to boost on Facebook.
Over the years, we’ve had great success managing Shocker ticket contests (for ourselves and our clients) and in the summer of 2015, we even hosted a fun Pokemon Go contest resulting in new Facebook followers and visitors to our Rose Hill office. More success came with a basketball social media campaign when the NCAA tournament 2018 was held in downtown Wichita. One boosted post for a Facebook contest Lee Media Group created for a restaurant client of ours resulted in reaching a staggering 25,000+ people in Wichita and the surrounding areas (that’s a pretty decent fraction of Wichita alone)!
Google AdWords and Facebook Advertising
Lee Media Group can help create strategic online advertising campaigns to drive business awareness and get results using Google AdWords and Facebook Advertising. We track analytics to best target each client’s unique audience, campaign effectiveness and then provide monthly reports. Reports can be provided as often as clients deem necessary, and we are happy to provide training for clients to read and track analytics on their own as well.
Google AdWords is a marketing tool that allows your company to be highlighted on one of the most popular search engines at a reasonable price. By using carefully chosen keywords and demographics, your ad will appear in front of customers who are actively seeking your service. The best part? You are only charged if someone clicks on your link. This is referred to as cost-per-click (CPC) advertising. Facebook Advertising provides a similar cost effective format in which clients can set and adjust budgets and target specific demographics/locations, so your money is being spent effectively on awareness for new customers.
Lee Media Group can help you create and integrate emails into your marketing campaigns to reach your audience and direct them to your website. We will show you how to get started with a service like Mailchimp or Constant Contact and how you can integrate it directly into your site. When you are ready to start sending out email campaigns, we can design and build a custom template that will match your website or other marketing materials. We can even help you create or organize your content, manage your email lists, schedule your campaigns and analyze the results of each campaign.
Why can’t I just send emails to my customers manually?
- Statistics: Email marketing is measurable. You can see who opened your emails, what they clicked on, who they forwarded it to and much more.
- Separate yourself from Spammers: There is a fine of $16,000 per incident for not complying with CAN-SPAM laws. Using an email marketing system allows customers to subscribe or unsubscribe from the mailing list using Email opt-out, which is required by law.
- Save time and let your customers manage their subscription preferences: No more manually adding or removing subscribers – they do this themselves. Your email subscriber list is updated in real-time as changes are made.
- Create lists based on customer needs or interests: You can send specific email campaigns based on which lists your members subscribe to.
- More traffic to your website: An email newsletter is a great way to advertise a new product or service from your company. By adding links to your website you can direct traffic to your events, blog, etc.