Talent Solutions Coalition
TALENT SUPPLY CHAIN ~ Graphic Design, Website, Content, Custom Programming
The Talent Solutions Coalition (TSC) is a talent supply chain organization providing talent management programs and services to the aviation industry. It was created by Wichita Area Technical College in response to the success of the National Aviation Consortium (NAC). TSC is one of a growing number of Talent Planning Management initiatives underway designed to help employers source talent from multiple markets, reduce talent acquisition costs, and improve talent retention.
Starting at the beginning of 2016, we worked closely with WATC staff to help create a brand and visual identity that would be meaningful to numerous stakeholders across the aviation industry. Our development team also worked with them to create a custom Customer Relationship Management (CRM) tool that would allow staff to manage their prospects, members, and sponsors as the enterprise gained momentum. Finally, with all these pieces in place, we created a visually engaging website that reflected their new brand and gave their members and sponsors the ability to manage their own content.
As a national initiative, TSC needed a logo and branding elements meaningful to numerous stakeholders across the aviation industry. We worked with another local agency to establish an appropriate name and identity for the new enterprise. Research was conducted into trends in the aviation industry and similar models. With a list of potential names ready, a group of pre-determined stakeholders was interviewed to help narrow down the name and brand that would best represent the mission of this organization.
One the name had been approved, we began working on a logo for the new enterprise. We created a “winged T” logo to illustrate TSC’s commitment to the aviation industry and complemented the logo with a coordinating color palette and font.
TSC needed a website presence that provides information about the organization and tools to maintain communication with members and sponsors. We designed and built a website on the WordPress platform that is easy to navigate, mobile responsive, and accessible to TSC administrators, enabling real-time informational updates.
Custom CRM Tool
TSC needed a way to collect and manage member and sponsor information, so we created a unique CRM tool based on their specifications. The tool enables TSC to provide optimal support to its clients, supply chain members and marketing sponsors. Some of the CRM’s versatile features include interfacing with Outlook to make it easy to add new contacts via an export file or by forwarding a vcard or email directly into the system. It also integrates with the website to allow them to easily manage the status of their members and sponsors.
Marketing & Collateral
Part of our contract for this project included assisting with various press releases and creating a library of supporting collateral materials. Some of the work we have assisted with includes:
- Press releases introducing the new enterprise to the general public
- Pop-up banners for trade shows across the country
- Advertisements in several publications including AMT magazine and Delta Sky Magazine
- Presentation folders and brochures for potential members or sponsors
- Email blasts to promote upcoming events
Since the official launch, we have also helped provide assistance to new members to help them get started entering their content into the website.