The Talent Solutions Coalition (TSC) is a talent supply chain providing talent management programs and services to the aviation industry. The Wichita Area Technical College created TSC in response to the success of the National Aviation Consortium (NAC). TSC is one of a growing number of Talent Planning Management initiatives underway designed to help employers source talent from multiple markets, reduce talent acquisition costs, and improve talent retention.
Starting at the beginning of 2016, we worked closely with WATC staff to help create a brand and visual identity. We wanted the branding to be meaningful to numerous stakeholders across the aviation industry. Our development team also worked with them to create a custom Customer Relationship Management (CRM) tool that would allow staff to manage their prospects, members, and sponsors as the enterprise gained momentum. Finally, with all these pieces in place, we created a visually engaging website that reflected their new brand and gave their members and sponsors the ability to manage their own content.