SELF STORAGE ~ Web Design and Development, Content, Email Marketing
U-Stor is a self-storage company with seven convenient locations in Wichita, Kansas. U-Stor offers a variety of storage unit sizes so customers only pay for the space they need. Climate controlled units are also available to protect sensitive items from extreme heat, cold, and humidity.
In 2015, Lee Media Group was asked to completely revamp the outdated look of U-Stor’s website. Our goal was to create an eye-catching, easy-to-use site that would make the entire online process of renting a storage unit as easy as possible.
When U-Stor first came to us, they had a website that was perfectly functional but lacked visual appeal and organization. Our biggest goal was to creat a site that was visually appealing and captured attention. When you land on the page you are greeted with a giant red storage door, much like the ones you would find at any U-Stor location. The site was made to be as informative and easy to use as possible. Customers no longer have to struggle to find the information they need.
The site not only looks great but offers important functionality. The first thing visitors see when they land on the home page is a store locator. At the top of the homepage, visitors have the option to enter an address and the site will automatically pull up the U-Stor location closest to the address. Contact information is pulled up at the same time so potential tenants can start the storage renting process immediately. We also built personalized “profile” pages for each location that includes contact details, pricing, specials, photos, and manager information.
We know a website must work well on all browsers and mobile devices. More than 50% of site views come from some sort of mobile device. We build all of our sites to be mobile responsive so our clients can be competitive, but also to meet Google’s responsive requirements and avoid a downgrade in search rank. The U-Stor Wichita site is now accessible on all devices including desktop computers, tablets, and smartphones. Our websites work on any device and we make them look great, no matter how visitors are viewing them.
Graphic Design and Photography
New graphic design elements:
- We streamlined the design making it more organized and easier to navigate.
- Designed monthly newsletter including monthly content
- Took professional photos of all locations and employees