Facebook
Topline Steel Buildings Website Design

Topline Steel Buildings is located in Rose Hill, Kansas, and has grown over its 20+ years as a family-owned business to now provide custom steel buildings for businesses of all industries internationally.

They initially came to us in need of web hosting, maintenance/security, and paid ads. Once paid ads increased traffic, clicks, and conversions on their old website, it was time for a new website design too!

Paid Ads (SEM) Services

Paid Ads (SEM) Services

When they came to us, Topline was paying over $100,000 per year on traditional print advertising. Our team suggested starting Facebook Ads in addition to Google Ads – and Topline saw a HUGE return with a lower ad spend. They began getting so many leads (and conversions) from social media ads we created that Topline was able to eliminate $100,000+ in print ad spend.

Facebook Ads Statistics

  • Approximately 64,232 leads generated via Facebook Ads during 2023
  • Average Ad Cost Per Click (CPC) for 2023: $0.71 (Industrial industry average is $2.48)

Google Ads Statistics

  • Average Ad Conversion Rate for 2023: 9.48% (Industrial industry average is 3.37%)
  • Average CPC for 2023: $2.96 (Industrial industry average is $4.35)
Topline Steel Buildings Previous Homepage Topline Steel Buildings Refreshed Homepage

Before the 2020 refresh, Topline’s menu and navigation had a bulky design. The content was cluttered and repeated on duplicate pages. We consolidated it and streamlined navigation, which resulted in higher/faster conversions from the new influx of paid ad website visitors.

Our web and paid ad services include:

  • Web Design
  • Copywriting
  • SEO
  • Paid Advertising (SEM)
  • Graphic Design

Because it’s built on the user-friendly WordPress platform, the Topline staff can easily add new projects and content.

Let's Get Started

Let Lee Media Group Help You Grow Your Business

Custom Websites. Catered Marketing. Rewarding Results.

How Can We Help You?

Or Call (316) 239-6466