Quality Timber Products
LAND CLEARING/CEDAR PRODUCTS ~ New website, Mobile Responsive, Photography, Video, Collateral Material
Quality Timber Products (QTP) is a land clearing service that also produces and sells residential and commercial cedar mulch products. President of the company and working owner, Paul Stearns, was interested in expanding his mulch business by offering animal bedding. He didn’t know how to add this new venture to his old website, and admitted the site hadn’t been updated in years. Adding urgency to the issue was an upcoming Kansas Dairyman’s Association (KDA) meeting that he wanted to attend, but needed presentation material. On a whim, he stopped by our office to see if we could help with any of his pressing issues. We handled them all. We updated his website, then sent Mr. Stearns off with new handouts and a video that became a popular attraction at a conference in Woodward, Oklahoma.
The old QTP website lacked a consistent design, was built on an unfriendly platform, contained outdated information, and was not mobile friendly. We created a new site built on the WordPress platform with a fresh design scheme and recent pictures of all products. Our graphic designer even created a video to run in the background. The video showcases the impressive QTP feller buncher (a sophisticated land clearing machine) making quick work of cedar trees in a field. We also made the site mobile responsive and created personalized contact forms for land clearing, cedar products, and animal bedding.
New graphic design elements:
- Bold design based on client feedback and brand colors
- Short video on home page
- Updated pictures of all products and services
- Added separate pages for mulch, land clearing, and animal bedding
Photography and Video
We knew the best way to get updated pictures of QTP products and their sophisticated forestry machinery was to get out in the field…literally. Our graphic design specialist accompanied Mr. Stearns to Oklahoma for an extensive photo and video shoot where he took pictures of QTP mulch/cedar products, as well as the land clearing machines in action.
Collateral Material and Video
Aside from his business cards, Mr. Stearns had no flyers or other information he could leave with potential customers, and certainly didn’t have anything to give away at the upcoming KDA meeting or spring conference. We quickly created an 8.5 x 5.5 two-sided flyer with pictures and content about QTP land clearing and mulch products with an emphasis on animal bedding. Our graphic design specialist created an 8-minute video that was shown on a loop at the Woodward, Oklahoma conference. Mr. Stearns reported to us later that his booth had a constant crowd gathered around the TV to watch the video.
Mr. Stearns admitted that although QTP had a Facebook page, it hadn’t been updated in some time because he felt like his priority was running the business and an occasional skid steer loader. Moving forward, we are happy to help QTP grow their social media presence by helping to manage their Facebook account and other tasks as needed.