monty hughey for sheriff campaign

Monty Hughey and his command staff came to us in need of a complete integrated marketing campaign to create awareness for the change Hughey would bring to Butler County, KS as the new Sheriff. As a Republican candidate, he and his team brought 47 years of law enforcement experience.

The Hughey campaign needed an integrated marketing strategy to streamline content across traditional & digital channels highlighting the team’s experience, safety & service goals, and execution plan to reduce drug problems & violence, increase security, and improve the county’s budget.

The marketing campaign needed to show citizens how Hughey would bring change for the better against his opponent…whom he later prevailed over. Congratulations to Monty Hughey and his command staff! Monty now serves as Sheriff of Butler County, ensuring every goal is being executed as promised.

Our Solution

Our Solution

Our team went to work interviewing Monty and his command staff to create content for his website, traditional collateral (door & yard signage), and across digital channels to create a complete integrated marketing campaign.

  • Management of website, campaign landing pages – Improved website content, implemented SEO, and created landing pages for Facebook and Google Ads.
  • Creation and management of social media channels – Creation of Facebook, Twitter, and Instagram accounts for the Hughey for Sheriff campaign. Management included creating posts, graphics, and content that educated and encouraged feedback from the public as well as monitoring questions & comments.
  • Facebook and Google Ad Campaigns – Creation & monitoring of Facebook and Google Ads campaigns using new content, graphics, photography, and landing pages to streamline messaging across all platforms & bring traffic to Monty’s website.  We also implemented graphics to encourage engagement and feedback from the public.
  • Collateral design – Custom content and graphics creation using new headshots for door hangers and yard signage highlighting Hughey’s goals.
  • Photography – Coordinated new headshots for Monty and his crew to use throughout the campaign.
  • Content creation and SEO – Interviewed staff to highlight credentials, improved content and SEO on Hughey’s website, social media post content creation, copywriting for collateral/brochures, and headline creation for online advertising campaigns.

We’re proud to have helped Monty and his command staff win the Monty Hughey for Sheriff campaign and bring change to Butler County!