Full service marketing for Wichita area heating and cooling company

Comfort Systems has a solid brand name and reputation for providing stellar service in the heating and cooling industry. Over the years, they found their marketing dollars increasingly stretched to the limit because they were outsourcing services to a multitude of agencies.

Lee Media Group was able to take over 90% of the roles previously assigned to other companies, the majority of whom were out of state. This gave Comfort Systems peace of mind knowing exactly where their HVAC marketing dollars were being spent.

Our first priority was to improve their search engine rankings. We are steadily accomplishing this by adding SEO-targeted content to the Comfort Systems website including industry-specific blog posts about heating, cooling and plumbing. Lee Media Group also assists with the direction and purchase of Google Ads.

Social Media + Marketing Support

Until 2018, Lee Media Group provided direction for the management of Comfort Systems social media accounts including Twitter, Facebook, and Google +. We also created and disseminated the monthly newsletter, and prepared collateral materials (flyers, coupons) as needed.

  • Media Buys – In order to ensure consistent brand messaging, Lee Media Group has not only created eye-catching billboards, we’ve also taken over the media buys for TV and radio, and written scripts to accompany these messages.
  • WSU Sponsorship – In 2015, we suggested and organized a corporate sponsorship between Comfort Systems and the Wichita State University Athletics program. In addition to facilitating the contract negotiations, Lee Media Group created and coordinated a Shocker Baseball ticket contest, ordered game day giveaway items and wrote PA announcements that were broadcast during the game.
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