WordPress membership website for healthcare clinics in Los Angeles

The previous Community Clinic Association of Los Angeles County (CCALAC) site was built on a Cold Fusion framework. The content was cluttered and outdated, and users often had trouble finding important information. We created a site map, and used that to step through the design process with CCALAC project managers paying special attention to their wants and needs.

The new website, built from the ground up using the WordPress framework, has custom plugins that allow Member Clinic representatives and Affiliate members to log in and find exactly what they’re looking for. Now, when users need to view Meeting materials, Job Board listings or Resource Library documents, they’ll be able to perform a quick search and find all these items with ease. A revamped and secure member log-in area makes it easier for CCALAC administrators to maintain different levels for member clinics and affiliates.

Engaging, Responsive Website Design

CCALAC Old Website CCALAC New Website

The homepage uses brightly colored boxes to immediately engage the user and direct them exactly where they need to go. Each color coordinates with a specific area of the website, and the theme continues throughout the website.

An easy-to-read Calendar of Events adorns the homepage providing a quick preview of upcoming events and easy sign up process for users interested in attending popular forums like the upcoming Health Care Symposium. Events can also be highlighted by the slider or featured news section.

To help automate their workflow, the website also features a database of member clinics and affiliates that is searchable by keyword, distance and zip code location. Search results are displayed in an interactive Google map. The goal of this feature was to make it easy for members of the community to find a member clinics close to them.

Content Revision and Search Engine Optimization

 

The content on the old CCALAC website was heavy-handed and over the years administrators found themselves wading through it just to find valuable pieces of information. With the help of CCALAC project managers, Lee Media Group provided advice on paring down/eliminating outdated material. We provided content for several of the new pages and made sure EVERY page included SEO-rich content and keywords.

Initially, CCALAC project managers felt like it might be a risk to work with an out-of-state firm, but our referral feedback was so impressive, they felt comfortable with their decision. We’re proud of the relationships we have with our clients, and we’re blushing a little because of all the great things they had to say about us.

Client Testimonial

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