Our Work
Visiting Angels
Visiting Angels is a provider of in-home senior care services, helping elderly individuals maintain independence and quality of life in the comfort of their own homes.
The client came to us with a need to increase lead generation, drive consistent growth, and improve their online visibility in a competitive local market. While they offered high-quality, personalized care services, they were not capturing enough demand through search.
Marketing Services
- Paid Advertising
- Search Engine Optimization
Industry
- Healthcare
The Challenge
- Limited lead volume from online channels
- Low visibility in local search results for key senior care terms
- Underutilized Google Ads strategy
- Inconsistent SEO performance and rankings
- Difficulty converting website traffic into inquiries
The Solution
- Launched and optimized Google Ads campaigns targeting high-intent keywords
- Implemented local SEO strategy to improve rankings in Wichita
- Optimized website content and landing pages for conversions
- Improved keyword targeting and search visibility
The Results
In the first 6 months of implementation, the Google Ads campaign delivered significant performance improvements across all locations:
- 227% increase in inquiries within 6 months
- 22% ROAS (return on ad spend) from Google Ad Campaigns
- 88,000+ total campaign impressions across all 3 locations
