Room 9100
Room 9100 is the Wichita Marriott’s new exclusive lounge featuring elevated cocktails and elegantly plated shareable cuisine. Our team proudly helped build its refined branding from scratch. We created a new name and logo design, branding, and spearheaded marketing promotions to spread the word.
- Graphic Design
- Logo Design & Branding
- Photography
- Social Media Marketing
- Restaurant / Hospitality
The Challenge
The Wichita Marriott’s previous restaurant, Fireside Grille, had been closed for a time. They were looking to launch a new lounge concept offering a fresh menu featuring shareable bites from their new executive chef, modern art deco-inspired decor, and rebranding the name.
They had the vision for the aesthetic and service, but required our graphic design and marketing services to develop a name, design a logo, and implement branding to tie it all together and build awareness.
Our Solution
- Brainstormed and word-mapped new name concepts, narrowing them down to 10 options
- Funneled branding and design direction with mood boards
- Designed two logo concepts based on name and mood board choices
- Polished final logo design and brand guide
Marketing & Promotion
Once the logo redesign process was complete, the Wichita Marriott team needed marketing materials to promote the grand opening of Room 9100. Our photography and graphic design services included the creation of signage, table tents, and banners. We also implemented reputation management platforms and social media content to create awareness for hotel guests and the general public.
