Blog |

What is Website Accessibility?

Written By Julie Lead Copywriter at Lee Media Group

Why is Website Accessibility Important?

Website accessibility refers to ensuring your website is accessible and usable for individuals with disabilities. While website accessibility is imperative for all users to access website content, it’s also helpful for SEO (search engine optimization).

How to Improve Website Accessibility on Websites:

Our web developers build every custom website in accordance with best practices for W3C compliance. Here are a few guidelines and website accessibility tips from our web designers:

  1. Color contrast: Ensure you’re using high-contrast colors for better visibility. For example, don’t use dark text on a dark background. Use lighter text for high visibility.
  2. Screen reader ready: Most systems are equipped to be scanned by screen readers, but make sure your content has designated headings and paragraph text.
  3. Alternative text: Adding alternative text (alt text) on images helps users understand what’s in a photo. Adding a description to non-decorative photos not only allows users with low to no vision to understand what’s in the photo, it also improves your website’s search performance and rankings.

Other reasons website accessibility is important? Accessibility can fall under a range of legislation that covers all areas including Section 508 of the Rehabilitation ActSection 1557 of the Affordable Care ActADA Title II, and ADA Title III. Almost all websites that serve the public are potential targets, from corporations or housing to healthcare or mom-and-pop shops. See more about website accessibility compliance.


Written By Julie Hannemann

Julie is the driving force behind strategic content for websites, social media, blogs, email newsletters, ad copy, collateral, and SEO services. Utilizing strong interpersonal skills, she helps build foundations for new client relationships and then strengthens them to reach ongoing goals. Read More About Julie
Chat with us