What is User-Generated Content (UGC)?
User-generated content is any form of content (videos, pictures, reviews, testimonials, or text) written by people as opposed to brands. Recent research shows that a whopping “92% of consumers trust UGC over other media,” making it a marketing strategy staple.
User-generated content is imperative for:
- Building loyalty, trust & credibility for your brand and products
- Increasing ROI through positive feedback, leading to more conversions
- Growing brand awareness through mentions that lead to more eyes on your name
- Cost-effective marketing by simply resharing what your customers say
- Improving search engine optimization (SEO) as Google and AI Overviews list and trust UGC more (and display it higher in results)
Your Customers are Talking. Are you Listening?
Listening to customer compliments (or complaints) through various platforms (social media, Google, Yelp, Reddit, TripAdvisor, and more) helps you learn about preferences and create solutions for pain points in your services or products.
Our reputation management services not only enable us to listen and respond, but also leverage customer feedback to develop new marketing strategies that help grow your business.
Need to start listening and grow your brand through reputation management? We’re all ears.
