Salon Brands came to us in October 2021 with a plethora of website and marketing issues. With two websites, improperly set up social media ads, no content management platform, or streamlined processes – it’s no wonder they needed our marketing help. Lee Media Group’s marketing team came to the rescue, and would eventually win a national Communicators Award from the Academy of Interactive & Visual Arts for our Integrated Marketing Campaign efforts!

Website Design

The Problem: Salon Brands originally had two websites – a Square site connected with their POS system for online sales and salon booking, and a second Wix site for all other content. This meant two different URLs, high bounce rates, low search rankings and no tracking on their current advertising.

Our Solution: Lee Media Group eliminated the need for the Wix site by consolidating content and merging two websites into one user-friendly Square site. Website refresh improvements included: 

  • Simplified content and menu navigation, improved SEO keywords, created clear CTAs
  • Implemented a new and improved Careers page with online fillable forms, where previously applicants were requested to send resumes via email
  • Optimized social media ads by properly connecting the one URL for effective ad verification and tracking.
  • Customized a new, user-friendly and vibrant design on the new Square site despite limited templates

The Result: One clean website that’s easier to navigate, shop, and book appointments, all with improved organic traffic, analytics, ads, better search rankings and higher sales nationwide!

  • Number of orders increased by 85% from previous year
  • Sales increased by 79% from previous year
  • An 86% increase in Unique Website Visits from previous year

Integrated Marketing Campaign

Integrated Marketing Campaign

The Problem: With two websites and multiple ad accounts that weren’t set up correctly, there was highly untapped potential for online sales. Our team went to work creating award-winning marketing magic! 

Our Solution: 

  • Streamlined multiple Facebook ad accounts into one
  • Resolved the Facebook ad pixel validation for better tracking, performance, and improved analytics
  • Ran multiple monthly Facebook ad campaigns to increase sales and awareness
  • Integrated communication plan including email, text, social, and physical flyers 

The Result: Increased website traffic, more leads, repeat customers, improved organic searches, increased sales and new customers across the country and as far as Hawaii, growth of social channels, increased awareness, and ongoing success.

  • Facebook Reach by increased 28.2%
  • Instagram Reach by increased 416.5%
  • A 30% increase in ROI on Social Ad Spend
  • An average email open rate of 30% (much higher than industry standards)

Revived Graphic Design

The Problem: At the time, Salon Brands was lacking vivid & lively graphics, often reusing the same tired graphics for digital and collateral marketing campaigns.

The Solution: Our graphic designer freshened up Salon Brands graphics for all platforms, implementing fun & vibrant images for store collateral, email, social media and advertising graphics.

Print Design

  • Printed in-store flyers
  • Newspaper ad inserts for Black Friday
  • Coupons for Groupon
Digital Design

  • Social media graphics and ad creatives
  • Cohesive email design
  • Website design, icons, and product images