Salon Brands came to us in October 2021 with a plethora of website and marketing issues. With two websites, improperly set up social media ads, no content management platform, or streamlined processes – it’s no wonder they needed our marketing help. Lee Media Group’s marketing team came to the rescue, and would eventually win a national Communicators Award from the Academy of Interactive & Visual Arts for our Integrated Marketing Campaign efforts!
The Problem: Salon Brands originally had two websites – a Square site connected with their POS system for online sales and salon booking, and a second Wix site for all other content. This meant two different URLs, high bounce rates, low search rankings and no tracking on their current advertising.
Our Solution: Lee Media Group eliminated the need for the Wix site by consolidating content and merging two websites into one user-friendly Square site. Website refresh improvements included:
The Result: One clean website that’s easier to navigate, shop, and book appointments, all with improved organic traffic, analytics, ads, better search rankings and higher sales nationwide!
The Problem: With two websites and multiple ad accounts that weren’t set up correctly, there was highly untapped potential for online sales. Our team went to work creating award-winning marketing magic!
The Result: Increased website traffic, more leads, repeat customers, improved organic searches, increased sales and new customers across the country and as far as Hawaii, growth of social channels, increased awareness, and ongoing success.
The Problem: At the time, Salon Brands was lacking vivid & lively graphics, often reusing the same tired graphics for digital and collateral marketing campaigns.
The Solution: Our graphic designer freshened up Salon Brands graphics for all platforms, implementing fun & vibrant images for store collateral, email, social media and advertising graphics.