Marriott Wichita
Wichita Marriott has been a cornerstone of the Wichita, KS, community since 1987, but its social media presence didn’t reflect its well-established reputation. The hotel needed to connect with a broader audience, position itself as the top choice for Wichita visitors, increase awareness as a local events venue, and strengthen its reputation as a leader in hospitality.
Our team exceeded their expectations with skyrocketed social media growth, improved reputation management, and an award-winning integrated marketing campaign to help them win Best Hotel in the 2024 Best of Wichita contest!
- Graphic Design
- Paid Advertising
- Photography
- Social Media Marketing
- Restaurant / Hospitality
“Thanks to the incredible efforts of our marketing partner, Lee Media Group, we achieved remarkable success during the highly competitive Best of Wichita contest. Not only did we secure the top spot, but we also experienced a 180% boost in social media engagement during the voting period and a 25% increase in bookings for events and stays in the months that followed.
This campaign truly elevated the Wichita Marriott’s reputation as the premier choice for guests, helping us connect with a wider audience and stand out in a competitive market. We couldn’t be more thrilled with the results and are excited to continue this amazing partnership.”
- Angela Leu-Binyon, Director of Sales and Marketing, Wichita Marriott Hotel
The Challenge
In addition to reviving Wichita Marriott’s social media platforms by showcasing their unique characteristics while following brand standards, they set the bar high for us with a new challenge!
Wichita Marriott chose to participate in the 2024 Best of Wichita contest, a highly competitive event with over 7,000 businesses vying for a top-three spot in 243 categories.
This three-week marketing campaign would require daily online votes and an intense marketing campaign. A Best of Wichita win would showcase the hotel’s excellence and increase its visibility among potential guests and event attendees. Challenge accepted!
Our Solution
While the Marriott had never participated in the Best of Wichita Contest, we set audacious goals and created an award-winning marketing campaign. Wichita Marriott surpassed 26 local hotels to win Gold for Best Hotel in 2024!
To achieve our goals, we implemented a multi-channel marketing strategy that included photography, social media, email marketing, print media, custom landing pages, signage, digital billboards, and employee engagement.
- Customized Content: We created custom, strategic content for social media channels and stories, encouraging audiences on multiple platforms to vote.
- Employee Activation: We partnered with the leadership team to engage employees and encourage them to participate in the voting process.
- Simplified Voting: To streamline the voting experience, we created a custom landing page with a dedicated URL for easy access with a unique button and header to help the Wichita Marriott stand out among competitors.
2025 Communicator Awards
- Integrated Campaign, Best of Wichita – Award of Excellence, the highest Communicator Awards honor given to entrants whose work demonstrates a position as the best in the field
