Marriott Wichita
Wichita Marriott has been a cornerstone of the Wichita, KS, community since 1987, but its social media presence didn’t reflect its well-established reputation. The hotel needed to connect with a broader audience, position itself as the top choice for Wichita visitors, increase awareness as a local events venue, and strengthen its reputation as a leader in hospitality.
Ensuring global brand standards were followed, our team exceeded their expectations with skyrocketed social media growth, improved reputation management, and award-winning integrated marketing campaigns for consecutive wins for Gold: Best Hotel in the Best of Wichita contests 2024 & 2025!
- Graphic Design
- Logo Design & Branding
- Paid Advertising
- Photography
- Social Media Marketing
- Restaurant / Hospitality
“Thanks to the incredible efforts of our marketing partner, Lee Media Group, we achieved remarkable success during the highly competitive Best of Wichita contest. Not only did we secure the top spot, but we also experienced a 180% boost in social media engagement during the voting period and a 25% increase in bookings for events and stays in the months that followed.
This campaign truly elevated the Wichita Marriott’s reputation as the premier choice for guests, helping us connect with a wider audience and stand out in a competitive market. We couldn’t be more thrilled with the results and are excited to continue this amazing partnership.”
Angela Leu-Binyon, Director of Sales and Marketing, Wichita Marriott Hotel
The Challenge
In addition to reviving Wichita Marriott’s social media platforms by showcasing their unique characteristics while following global brand standards, they set the bar high for us with a new challenge!
Wichita Marriott chose to participate in the 2024 Best of Wichita contest, a highly competitive event with over 7,000 businesses vying for a top-three spot in 243 categories.
This three-week marketing campaign would require daily online votes and an intense marketing campaign. A Best of Wichita win would showcase the hotel’s excellence and increase its visibility among potential guests and event attendees. Challenge accepted!
Our Solution
While the Marriott had never participated in the Best of Wichita Contest, we set audacious goals and created an award-winning marketing campaign. Wichita Marriott surpassed 25+ local hotels to win Gold for Best Hotel in 2024 (and again in 2025)!
To achieve our goals, we implemented multi-channel marketing strategies that included photography, social media, email marketing, print media, custom landing pages, collateral, signage, digital billboards, and employee engagement.
- Customized Content: We created custom, strategic content for social media channels and stories, encouraging audiences on multiple platforms to vote.
- Employee Activation: We partnered with the leadership team to engage employees and encourage them to participate in the voting process.
- Simplified Voting: To streamline the voting experience, we created a custom landing page with a dedicated URL for easy access, with a unique button and header to help the Wichita Marriott stand out among competitors.
Elevated Social Media Marketing Services
We’re proud to partner with the Best Hotel in Wichita! In addition to helping Wichita Marriott win two consecutive (and highly coveted) Best of Wichita campaigns, our digital marketing services include:
- Branding Services & Logo Design – Our graphic designer worked with Wichita Marriott to establish a logo, color palette, and branding kit for the hotel’s new Room 9100 cocktail lounge. See how we brought their vision to life!
- Social Media Management – Our marketing team manages multiple social media platforms & collaborate closely with the Marriott team to reach ongoing goals via content creation and execution while monitoring accounts daily.
- Reputation Management – We monitor, respond to, and help grow reviews while leveraging feedback to improve strategies or hotel operations. “A staggering 97% of hotel guests have consulted guest reviews when looking to book a stay in a hotel or resort,” according to a recent report. Online reputation management services are imperative in the hotel and hospitality industry!
- Videography & Photography Services – Our team coordinates and executes photoshoots, incorporating Marriott’s elevated brand standards into photos and videos to market new menus and highlight amenities, events, and employees.
- Graphic Design – In addition to branding, we work within the global brand’s style guide and standards to craft collateral, signage, update internal promotional materials, and create graphics to reach ongoing goals.
Marketing Awards
- 2025 Communicator Awards – Integrated Campaign, Best of Wichita
- Award of Excellence, the highest Communicator Awards honor given to entrants whose work demonstrates a position as the best in the field
- 2025 AMA Wichita Marketing Awards – Best Pivot – Best of Wichita Campaign
- Best Pivot recognizes marketing efforts that demonstrate successful adaptation or change in strategy due to unforeseen challenges or opportunities. Read more on our blog!
