ILRC
Independent Living Resource Center (ILRC) is a nonprofit that provides resources to individuals with disabilities. They’ve been our client for so long that we recently completed a website refresh for the site our team built them years ago. In addition to social media management services we provide, ILRC was also ready for a brand refresh, including a new logo design.
Since building the new site, ILRC’s class attendance has increased, and donations for their medical equipment program have doubled.
- Custom Web Development
- Web Design
- Wordpress Websites
- Graphic Design
- Logo Design & Branding
- Social Media Marketing
- Non-Profit / Fundraising
We have received so many compliments about the new logo your team redesigned with the new colors, and bringing it up to date. The redesign of the website has received many compliments as well as being easier to maneuver through (with) more up-to-date information and easy to read.
Classes have increased as persons who have gone to the website see the photos of the classes, arts and crafts, and cooking classes. Donations for our Medical Equipment Recycling Network (MERN) have doubled in volume for persons with disabilities since the new website.
Cindi Unruh , Executive Director, ILRC
The Challenge
- “Independent Living” focus caused confusion as ILRC does not provide housing
- Two separate websites for ILRC and their Greater Expectations Autism Program
- Limited color palette
- Needed ADA compliance updates on website
- Outdated website design, content, and videos
- Stock photos not personable or engaging
- Provider map was on a static PDF & not user-friendly
Our Solutions
- Brand Refresh with updated logo, new color palette and graphic elements
- Focused on “ILRC” abbreviation and incorporated mission into a tagline
- Kept their original icon but broadened color palette and included warmer colors to feel more human-centric
- Print Materials Update—brochures, business cards, letterhead, envelopes & more
- Combined ILRC’s 2 websites into one cohesive unit
- ADA compliance upgrades on website, more user-friendly for disabled visitors
- Consolidated navigation with simplified content
- New website features engaging videos and photos of staff and consumers
- Digitized list of available providers throughout Kansas with an interactive map
