Catholic Care Center
Catholic Care Center (CCC) has provided compassionate care for seniors for over 30 years. They worked with other agencies previously but were looking for a more personalized, proactive partnership to assist their in-house marketing team with graphic design, paid ads, reputation management, a new website design, and improved SEO.
- Custom Web Development
- Intranets & Staff Portals
- Web Design
- Wordpress Websites
- Copywriting
- Email Marketing
- Graphic Design
- Paid Advertising
- Photography
- Search Engine Optimization
- Social Media Marketing
- Non-Profit / Fundraising
The Challenge
Catholic Care Center’s old website needed simplified navigation with clearer funnels and CTAs, new photos, and content. They also needed a custom internal staff portal so documents could safely and easily be shared internally for all staff to access.
In addition to web services, CCC came to us in need of supplemental marketing for its quarterly newsletter, reputation management, and to improve awareness about services through social media, paid advertising, and SEO. They worked with other agencies previously but wanted more collaboration and strategy in a marketing partnership.
Our Solution
- Website Refresh – Improved funnels, navigation, CTAs, new engaging photos & keyword-rich content
- Graphic Design – Refreshed & simplified CCC’s print newsletter design with a more digestible layout
- Reputation Management – Monitored and improved reviews with a custom reviews landing page form
- Email Newsletters – Generated newsletters targeted to receive good reviews
- Paid Advertising – Created social media PPC & CPM ads to increase awareness for services & new hospital addition
- Custom Staff Portal – Single sign-on allows staff to log in and view secure information using their email password
- Bolstered SEO – Increased organic search overall on website and service-specific pages
