- Driving force behind all content that goes into various marketing platforms
- Conducts market research and client interviews to best understand goals, tone, features to highlight, and imperative keywords
- Researches, writes, and manages website content rich in SEO (Search Engine Optimization) using the WordPress CMS
- Uses SEO tools to implement keyword position tracking campaigns
- Changes writing styles and tones with a consistent, fresh perspective for clients of all industries
- Self-proclaimed “word nerd,” who probably posts too many pictures on social media of her cat, Jigs
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