LinkedIn is the Best Platform for Organic Reach. Are You Leveraging It for Your Business?
Are you looking to grow your business by hiring people, growing your professional network, or finding resources/trends for your industry? Leverage LinkedIn for organic reach! In a world inundated with paid ads, LinkedIn gives you the most “bang for your buck” (or lack thereof) to reach potential customers for your business.
three Reasons We Love LinkedIn:
- Highest Organic Reach: According to the Top 8 B2B Social Media Insights for 2022 from Forbes, “For B2B social, LinkedIn is the best place to distribute your content and reach new customers without paying for ads.” In 2022, LinkedIn beat Facebook and Instagram for pure organic reach. Fun fact: By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. So get started building now!
- Free Newsletter Feature: You can create newsletters under your personal profile or on your business page & share this content to other platforms. Building quality content on your business page shows credibility for your business – and might result in your next customer! Fun fact: 51% of B2B buyers place a higher emphasis on the trustworthiness of the source of the content they consume.
- Endless Resources: LinkedIn is not only a great place to network online – but it’s also a trusted platform for resources including:
- Researching companies in your industry or potential clients
- Joining interest-based and professional groups for a wide variety of industries
- Finding trusted & informative articles for business, educational, or inspirational content
So what are you waiting for? If your business isn’t on LinkedIn yet, it’s time to get started building your brand and exposure through organic content. Leverage LinkedIn and get started building your business today!