Don’t Get Flagged as Spam

Gmail and Yahoo Enforcing New Spam Requirements February 1, 2024

We’re here to help your business make sure your emails aren’t going straight to the spam folder. Check out these new guidelines that are going into effect this week:

1. Authenticate Your Emails

If we are managing your email accounts, this part of the process has already been done for you. If your emails are being managed by another company, you may need to check with them to make sure you’re ready. We can also check this for you, but your email provider will need to be involved in this process to ensure we have the correct records in place.

Email providers use special DNS records to validate the emails coming from your organization.

• DKIM (DomainKeys Identified Mail) uses a digital signature to confirm your email is genuine.
• SPF (Sender Policy Framework) sets rules for authorized email servers.
• DMARC (Domain-based Message Authentication, Reporting, and Conformance) aligns these measures, enhancing email security and verifying the sender’s legitimacy.

To make sure your emails continue to be delivered as expected, you need to have all three of these records in place.

2. Make It Easy to Unsubscribe

All your email campaigns should prominently feature clear and easily accessible unsubscribe links. This one-click process should be managed by your email marketing service (e.g., Constant Contact, Mailchimp, etc).

3. Avoid Spammy Messages

Email providers keep track of hosts that they receive large numbers of spam messages from so they can filter those messages out. Because of this, most email marketing providers enforce strict spam rates to make sure you aren’t using their servers to send out emails that could get them blocked. Making sure your emails aren’t being flagged as spam is an important step to keep your website off of email blacklists.

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