You’ve got your new website set up exactly the way you want it, but how do people to find it? There are several things Lee Media Group can help you do to get you more site traffic.
Search Engine Optimization
Popular search engines like Google, Bing and Yahoo use a complex algorithm to determine which websites are listed at the top of their search results. Search engine optimization describes the process of choosing the perfect keywords for your website and adapting your content to be sure that you are first when people search for those keywords. By using targeted landing pages and descriptive keyword-rich content, you can increase your site traffic.
Google AdWords Campaigns
Google AdWords is a marketing tool that allows you to highlight your services in Google search results. You can target your ads based on both keywords and location. This ensures your products and services are showing up at the top of the list for viewers that are actively seeking them. Combined with a targeted landing page, this can be a great way to increase your exposure and site traffic.
Facebook Ad Campaigns
Through a Facebook ad campaign you can target users by several demographics including age, location, and interest. If you run a coffee shop you can target users who love coffee and live within a 50 mile radius of your storefront. This ability allows you to focus your advertising money on people that are more likely to click on the ad. This includes those who already like your page.
Facebook Website Pixel
In addition to letting you target based on multiple demographics, Facebook also gives you the ability to pinpoint users that have previously visited a specific page on your website. For example, if you are running an ad for a particular product, you can create a Facebook ad targeting users that have recently viewed it on your website. If you have an ecommerce site, this can help increase sales and encourage customers to visit your site more often.
Social Media Promotion
You can and should be using your social media accounts to promote your website. Without spending a single dollar, you can interact with your audience every day. As you update your website and add new products, it’s important to post those links to social media so your fans can see what you have to offer. The best, and most popular, social media platforms to use are Facebook, Instagram, Twitter and Pinterest.
If you need help making a strategy OR you would rather let someone drive the traffic for you, give us a call at (316) 239-6466.