April PRSA Lunch & Learn: ADA Compliance Updates

ADA Compliance & Key Takeaways

The Americans with Disabilities Act (ADA) was established to provide equal access for people with disabilities. This applies not only to physical access (using ramps or restroom access) – it’s increasingly being applied to digital access.

How does ADA compliance affect your organization? Legal requirements are now enforced to ensure people with disabilities (like vision or auditory impairments) can access your information. Stay updated and implement best practices on your website, email, and social media (or get help from pros like us 😉)!

Key topics of Stephanie’s ADA compliance discussion included:
✔️ #PutHashtagsInCamelCase so screen readers can differentiate words
✔️ Use accessibility checkers to ensure things like color contrast are being met with your branding
✔️ Use captions in videos – 85% of social videos are watched with the sound off
✔️ Add alt text descriptions to photos & graphics for screenreaders to describe the image to users

Is your website ADA-compliant? Lawsuits against companies are increasing due to failed accessibility to website information or features. How can we help protect your business? Tell us below, and let’s get started! 💪