NONPROFIT CLINICS & COMMUNITIES ~ Website, Content Editing, SEO
The previous Community Clinic Association of Los Angeles County (CCALAC) site was built on a Cold Fusion framework. The content was cluttered and outdated, and users often had trouble finding important information. We created a site map, and used that to step through the design process with CCALAC project managers paying special attention to their wants and needs.
The new website, built from the ground up using the WordPress framework, has custom plugins that allow Member Clinic representatives and Affiliate members to log in and find exactly what they’re looking for. Now, when users need to view Meeting materials, Job Board listings or Resource Library documents, they’ll be able to perform a quick search and find all these items with ease.
A revamped and secure member log-in area makes it easier for CCALAC administrators to maintain different levels for member clinics and affiliates.
The new site features a database of member clinics and affiliates that is searchable by keyword or zip code location. Search results are displayed in an interactive Google map.
Content Revision and Search Engine Optimization
The content on the old CCALAC website was heavy-handed and over the years administrators found themselves wading through it just to find valuable pieces of information. With the help of CCALAC project managers, Lee Media Group provided advice on paring down/eliminating outdated material. We provided content for several of the new pages and made sure EVERY page included SEO-rich keywords.