Adventurous Babes Society
ADVENTURE-BASED SOCIAL NETWORK ~ Custom WordPress Membership Website
The Adventurous Babes Society is an organization based in Wichita, Kansas, that encourages women to step out of their comfort zone, try new things, and have fun in a kind and welcome environment. While their group is based on face to face activities, their website is the backbone of their communication. Their website enables members to organize, plan, and find events, or “adventures,” to attend in their area.
We have worked with the Adventurous Babes since 2012 and helped them launch their original website. As the organization has changed over the years, their needs for the website have changed as well. They came to us in 2016 to do an overhaul of their website. Our goals were to make it more modern, mobile-friendly, and easier for members and potential members to navigate. We achieved this by creating a a custom WordPress membership website tailored specifically for them. We made it easier for users to navigate by simplifying the main menu, removing clutter from the header, and making sure that the over all layout was clean and user-friendly.
Custom WordPress Membership Website
We created a website that made it easy for users to interact with one another, find new events, and purchase their apparel. This new design showed the benefits of becoming a member and made it easy to become a new member online.
We started by creating a design that took advantage of several of their vibrant member photos, and removed a lot of the clutter from the header and the footer. Instead of the dark colors on their old website, we did a complete overhaul of their color scheme to make it brighter and more fun. We also simplified the main menu and re-worked the homepage to give potential members a clear path to joining.
For logged-in members, we used icons in the header to give them access to each area of their profile. The Adventurous Babes Society already had a custom WordPress membership website in place already. We retained all of those features, but gave them a new, cleaner look. Important notifications stand out more, and features like profiles and messages are available from any page of the website.
As part of this process, we also did a major overhaul of their existing event registration system, integrating it with a new shopping cart to make it easier for members to manage their event registrations and even transfer tickets to other members. Adventures are an important part of this group and require management through the website. Members are able to sign up for adventures as long as there are open spaces available. They register and pay directly through the website which gives organizers a list of who to expect.
Many of these features already existed on their old website, but we added some new functionality for members including the ability to transfer tickets they have already purchased to a new member as well as better organization for adventures. They are now able to search by category, keyword, or even view upcoming events on an interactive map. On the back end of things, we work with organizers to give them better tools to manage events they host. We continue to do this since it allows them save them time in the long run.