YouTube

Google-owned YouTube is a very popular place. People have become overnight sensations and even made their own movie series on a YouTube channel. Marketing through YouTube can allow business owners the option of bringing in new customers and more revenue. Deciding whether or not to use YouTube is a decision each company must make. YouTube is one of the most popular websites today. Your business can establish a presence on YouTube by creating a free channel.

YouTube can be used as an effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.

Here are 34 ways to use YouTube (and other video hosting services) for business.

Expertise and Thought Leadership

  1. Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills.
  2. Share slides from presentations that weren’t recorded.
  3. Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.
  4. Conduct an interview with an expert.
  5. Turn your podcasts into videos, to expand your reach.
  6. Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.

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