Facebook

Facebook is an excellent tool to add to your small business marketing plan. A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality Facebook can be a great small business marketing tool for businesses of all shapes and size.

Facebook is the most popular social media networking site on the web. According to Facebook’s official fact sheet, there are currently over half a billion active Facebook users, 50% of whom log on to Facebook in any given day. The average Facebook user is connected to 80 community pages, groups and events, and he or she creates 90 pieces of content each month.

There are more than 30 billion pieces of content, such as web links, news stories, blog posts, notes, photo albums, etc. shared on Facebook each month.

So as you can see, if you’re interested in adding social media to your small business marketing plan, Facebook is quite possibly the best place to get started.

Facebook is a great place to increase trust and authority on the internet. By adding a Facebook business page, it is also a great way to promote your business and connect with customers and prospects on a more personal and accessible level. Your business page will also give you more opportunities to show up in Facebook search results.

Though there is of course some work associated with creating and keeping up a good Facebook page, it is well worth it in marketing terms.