Email marketing has several advantages:
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust
- It supports sales through other channels
Email marketing services can also provide solutions such as database integration, segmentation and various other methods for improving the targeting of email messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.
Every email campaign you send out generates actionable data you can use to refine your approach and your communications via email.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.
Just like a garden only bears fruit if managed properly, so it is with email marketing. We know it can work, but you have to get the basics right. The basics of building a list of people who want to hear from you, crafting a message, and ensuring the emails get through to those on that list.
We have used many email marketing systems such as MailChimp, Constant Contact and iContact. We can help make a suggestion or provide training based on your needs.