Blogging can be one of the best ways to drive traffic to your site and establish an interested audience. It’s important to have a plan and publish content consistently. Oh, and of course the occasional element of surprise can’t hurt. Having a plan helps you establish your vision and expectation of your followers. You may decide to publish weekly – on Fridays. Your plan should also include topics for articles. Here are some examples of what you can blog about:
- Write a basics or “101? a series of articles
- Write several detailed tutorials
- Interview a specific list of top people in your industry
- Write a “top 10″ article
- Write posts that around topics your audience would find helpful
- Write a strong “About” page for your blog
- Include audio or video blog posts
Integrated Blog or Stand Alone
There are advantages to having an integrated blog or one that stands alone. WordPress is a powerful software system that you can install on your web server and integrate into your website (WordPress.org), or you can use externally (WordPress.com). They are both built from the same system, are open source and customizable. WordPress was initially created as a blogging platform, but is now used for full-scale, fully functional websites and one of the most popular content management systems. Lee Media Group.com is built on WordPress.
Search Engine Optimization
There are several basic SEO steps that can be followed to optimize your blog for search engines, AKA drive traffic to your site. When you create your blogging plan and outline the topics for the articles, you should also list the keywords to include in each article. You should also use your keywords for post tags and blog categories. Search engines put extra emphasis on the words and phrases used this way. You should also use your keywords in headings and post titles, and when naming pages.
Links are another important way to optimize your blog content. Learn the basic codes or use your blog system to name your links. Search engines put more value in a link that is descriptive and titled. For example:
Bad: Click here to see the manufacturing equipment we service.
Good: We service more than 300 types of manufacturing equipment.
Thanks to Lee Media Group, we have a company website that is not only aesthetically pleasing, but beautifully functional as well.
Working with Mia and her team has been a rewarding and educational process. We have learned so much from them regarding the beginning-to-end website development process as well as helping us identify and execute our social media objectives. Mia is an educator at heart and she went to great lengths to ensure we understood the segments of the website that we would ultimately be managing and updating.
Mia has a keen business sense and deep understanding of the unique elements necessary to have a successful online presence. She has a creative thought process when it comes to promoting your business; not only in a traditional marking environment, but in the virtual realm as well.
We look forward to a long and profitable relationship with Lee Media Group as they continue to help us grow and market our business. http://simplepleasuresetc.com
Sarah Leftwich
As the Technology Coordinator and Web Administrator for Holy Cross Lutheran Church and School, I have worked with several business professionals in the field of technology. Of those I have worked with Mia Lee has proven to be one of the most knowledgeable, creative, attentive and personable professionals I’ve had to joy to work with. Our business manager and I sat down with Mia to discuss our options with a new web site in the beginning of this process. We had previously been clued into her excellent reputation by another colleague who works in the technology industry. Our immediate impression of her was one of skill, confidence, and excitement which told us she would accomplish our church’s goals in building a site that would reach out to the community, “Sharing God’s Love Through Faith in Christ”. She not only began the process by helping us organize our site to benefit our needs, but she also designed, built, initiated the launch, and followed through with personal training and continued support throughout the modification process. Her schedule was flexible and I never found her unavailable when she was needed most. She and her team made the beautiful site for our Church a success. We plan on upgrading our School website within the next year and I will look forward to working with Mia again to obtain the same success we had with our Church’s site. Holy Cross has recently upgraded our technology in which during this time we were looking for some additional help training staff. We felt comfortable calling on Mia for help in this area and will certainly not hesitate to do this again in the future if needed. I would recommend her and her team to anyone looking to grow and develop a site that will achieve the needs of their business with a personal touch. http://holycrosslutheran.net
Katherine Wallace
Thank you Mia for our wonderful new website. You are very easy to work with and did a thorough job of explaining and educating us on web development and creation. It is very clear that you are involved with the industry and continue to remain up-to-date on the latest and greatest methods for media marketing. http://www.eeform.com
Casey Barbour
Mia,
Thanks for providing your creativity and guidance to develope a presence on the web for New Covenant. We have a good base to build on as we add ways to make the site more useful as a communication tool. http://newcovenantpc.net
Dale Turner
Mia-Thank you for all your support, new and creative ideas! You have been so helpful in our
website progression over the years. We have had several hundred requests and receive lots of compliments on our website and Company DVD. You have also been great at helping us to get started promoting with social media/Facebook and we look forward to continuing our long relationship! http://Protectionshelters.com
Tamra Zogleman
Mia- Thank you for your help in making our event website shine! We were happy with the entire process, and look forward to partnering with you in the future. You make technology easy to use and understand. You rock! http://cocktailsandcookies.org
Cat Poland
Wayman Oil Company was without a website at all and as a company was in need of rejuvenation. I met with Mia and I could immediately tell the wheels were turning, her energy, excitement, and creativity immediately showed. She came to our facility took photos, gathered history and we discussed our company and what we do. Mia took that information and developed our website. Additionally she has been instrumental in getting our on-line payment site up and running, and she is responsible as well for our social media presence on Facebook and Twitter. It is obvious to us that she is an asset to Wayman Oil Company and we look forward to a long relationship with Lee Media Group as our Network Consultants
Keep up the great work ! http://waymanoil.com
Mike Tanner
We love the beginning stages of our new website and social media campaign! Mia has been wonderful to work with and so supportive to our wants and needs. Thank you Lee Media Group! http://educationaldesignsolutions.com/
Amanda Wurth